As with many businesses, an individual whose given name was Ulla-Maija founded this couture bridal business. For the second half of the company's history, she has not been active in the business. The business is the expression and effort of many individuals wholeheartedly committed to the founding premise of couture luxury. For the majority of Anna Maier ~ Ulla-Maija Couture's business life it has been, and remains, under the direction of Charles W. Bunstine II. Mr. Bunstine develops the Anna Maier ~ Ulla-Maija collections with Allison Fletcher. Anna is at the root of Mr. Bunstine's apparel and design lineage, she was his great grandmother.