Amsale Aberra’s career as a couture bridal and eveningwear designer happened by necessity. While planning her 1985 nuptials, Amsale scoured the stores to find a simple, refined wedding dress. She found little in the way of clean, sophisticated gowns, and discovered an untapped niche in the bridal market–elegant and understated dresses.

Amsale’s design philosophy has redefined the perception of the timeless wedding gown. Her innovative twists to time honored hallmarks of the traditional wedding gown–reintroducing “illusion design,” modern updates of the traditional bustle, and tasteful color accents including the now–famous “blue sash” gown–have become so popular among prospective brides that they have been recognized as modern classics.